08-21 Work Session
CITY COUNCIL MEETING MINUTES
Richfield, Minnesota
Special City Council Work Session
August 21, 2018
CALL TO ORDER
The work session was called to order by Mayor Elliott at 6:15 p.m. in the Bartholomew Room.
Council Members Pat Elliott, Mayor; Edwina Garcia; Maria Regan Gonzalez; and Simon
Present: Trautmann.
Council Members Michael Howard.
Absent:
Staff Present: Steven L. Devich, City Manager; Pam Dmytrenko, Assistant City Manager/HR
Manager; Neil Ruhland, Media Coordinator; Jared Voto, Executive
Aide/Analyst.
Item #1 CITY BRANDING AND COMMUNICATION UPDATE
Media Coordinator Ruhland presented on the City’s recent communication projects, Richfield’s
lack of visual identity and use of different visual styles in publications, the branding process that
included a taskforce of employee residents, and the proposed brand elements including personality,
style, voice, color, typography, and logo usage.
Council Members commented on the importance of communication and informing the public of
what local government does. Council Members also discussed their thoughts and gave feedback on
the proposed brand elements.
Media Coordinator Ruhland shared the next steps that included sharing this with division
managers, final tweaks, and updating materials, templates and writing style guide.
ADJOURNMENT
The work session was adjourned by unanimous consent at 6:56 p.m.
Special Council Work Session Minutes -2- August 21,2018
Date Approved: September 11, 2018
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