2-1-93 agenda' CITY OF RICHFIELD
MONDAY, FEBRUARY 1, 1993
CITY COUNCIL STUDY SESSION
7:00 P.M.
COUNCIL CHAMBERS
AGENDA
CALL TO ORDER
I. 7:00-8:00 P.M. REVIEW OF CITY OF RICHFIELD 1993 LEGISLATIVE
INITIATIVES AND POLICIES PACKAGE
STUDY SESSION LETTER N0. 1
II. 8:00-8:30 P.M. DISCUSSION REGARDING I-35W TRAFFIC CORRIDOR STUDY
AND RELATED ITEMS
STUDY SESSION LETTER N0. 2
III. 8:30-8:45 P.M. POLICY AND STRATEGY RECOMMENDATIONS FOR AIRPORT
- RELATED ISSUES
STUDY SESSION LETTER N0. 3
IV. 8:45-9:00 P.M. DISCUSSION OF FEASIBILITY OF REQUIRING CONSTRUCTION
OF A GARAGE WITH ALL NEW SINGLE FAMILY HOMES
STUDY SESSION LETTER N0. 4
V. 9:00-9:15 P.M. DISCUSSION OF CITY POLICY CONCERNING ATTENDANCE AT
OUT OF STATE CONFERENCES AND SEMINARS
STUDY SESSION LETTER N0. 5
9:15 P.M. ADJOURNMENT
AUXILIARY AIDS FOR INDIVIDUALS WITH DISABILITIES ARE AVAILABLE UPON
REQUEST. REQUESTS MUST BE MADE AT LEAST 96 HOURS IN ADVANCE TO THE
ADMINISTRATIVE SERVICES DIRECTOR AT 861-9702.
CITY OF; RICHFIELD, MINNESOTA
Study Session Letter No. 5
Agenda February 1, 1993
Issue Statement:
Discussion of City policy concerning attendance at out of state
conferences and seminars.
Background:
Since the 1989/1990 budget process, out of state travel for
conferences and seminars has been virtually eliminated for all
City staff and City Council Members. Instead, both staff and
Council Members have limited their participation to conferences,
seminars and organizational meetings which have been held in the
state, most of which are held in~the metro area. The restriction
in out of state travel was a direct result of the revenue
shortfalls faced by the City and the immediate need to balance
the annual budget.
From the onset of this suggested budget reduction, two important
considerations were presented to the City Council. First, the
cutback or total elimination of all out of state travel was a
short term solution to a budget crisis. Periodically, it would
be necessary to review this across the board budget cut in light
of other alternatives. Secondly, staff and City Council must
carefully consider the long term impact of not participating in
conferences and seminars of regional or national breadth. Often
the information gained either formally or informally at regional
or national events results in new ideas or better ways of making
public policy decisions or delivering services. Moreover, in
times where financial resources are scarce, idea sharing for
alternative methods of providing or providing for services is
most crucial.
Prior to the elimination of out of state travel in Richfield, the
policy provided for one out of state travel event per year for
Department Directors and one out of state travel event every
other year for Division Managers. This policy was in place for
several years.
As part of the 1993 budget discussion, the City Council has
directed staff to review the current policy prohibiting out of
state travel and provide a recommendation to the City Council.
City staff is suggesting a formula to establish a limited out of
state travel for staff and Council on the following basis:
Position Out of State Trips Permitted
Mayor One each year
Council Member One every other year
City Manager One every other year
Department Director One every other year
Division Head One every third year
Under this formula, if a Department Director chooses not to
attend an out of state conference in a particular year, the
permitted travel slot for the Department Director could be
distributed to a Division Manager within the department for that
year. Any travel for personnel suggested above would be
carefully monitored to ensure that the subject matter was of a
timely nature and directly pertained to the City and its
functions.
Recommended Motion:
It is recommended that the City Council discuss this issue for
future consideration.
Basis for Recommendation:
1. City staff and the City Council have not. attended out of
state conferences, seminars or meetings for the past several
years and it may be appropriate to reassess the City's.
position on this issue.
2. Numerous conferences, seminars and meetings take. place on a
regional or national level which are pertinent to Richfield.
Many of these events showcase issues which are. now affecting
cities such as Richfield.
3. It may be beneficial to the City to once again be represented
at the regional or national meetings of a variety of
professional organizations which pertain to local government.
4. The inclusion of any out of-state travel would have to come
within financial limitation of the City budget..
5. Any changes in the current policy could be incorporated into
the draft Revised 1993 or Proposed 1994 budget.
Alternative Recommendation:
1. The City Council could decide to continue the informal policy
of no out of state travel for any City staff and/or Council
Members.
2. The City Council could provide for out of state travel at a
different level of participation or frequency than suggested
here.
Discussion/Decision Mode:
This item is included for informal discussion at the February 1,
1993 Study Session.
Respect ly submitted,
Jam s Prosser
Cit anager
JDP:ds
CITY OF RICHFIELD, MINNESOTA
Study Session Letter No.4
Agenda February 1, 1993
Issue Statement:
Discussion of the feasibility of requiring the construction of a
garage with all new single family homes.
Background:
Council has requested a discussion of the HRA policy relating to
the construction of Vo-Tech homes without garages.
The HRA has contracted with South Hennepin Vocational Technical
College for approximately 12 years to construct homes for low and
moderate income buyers. The policy has been to construct the
maximum house possible, in quality and square footage, that can
be financed by a low/moderate income family. This policy is
further constrained by.requiring that the house fit into the
neighborhood aesthetically, while requiring no subsidy beyond
CDBG funds. A parking pad. is provided and consideration is given
to a site for the future construction of a garage in the initial
planning.-
Recommended Motion:
Council discussion and consideration of the HRA policy.
Basis of Recommendation:
1. Buyers pay a fair market price for the Vo-Tech home with the
down payment, the first mortgage and the second mortgage.
2. The potential buyer fits a very narrow market niche:
• has $3500-55000 available for a down payment;
• has 52500 available for closing costs;
• low fixed monthly debt; and
• meets income and family size limits (800 of the Twin
Cities' metropolitan area median income).
Approx. Maximum
Family Size Minimum Income
3 29,000 to 34,200
4 29,000 to 38,000
5 29,000 to 41,050
6 29,000 to 44,100
Experience has also indicated that it is normally necessary
to qualify as a first time buyer in order for the payments to
be affordable and the buyer to qualify.
3. There is little or no flexibility in the maximum construction
dollar which must be covered by the down payment and first
mortgage. A garage would cost about $5000-56000. Therefore,
if a garage were built it would be necessary to reduce the
size or quality of the house. This would have to be
accomplished in the design stage of the project.
4. The subsidy funded by CDBG is, in essence, the partial write
down of the cost of purchasing a substandard home and
clearing the site for construction and sale of the land. A
second mortgage is taken to fair market value. Further
subsidy from the HRA or City has not been utilized or
contemplated.
5. Consideration must be given to
the neighborhood.
6. A garage, though desirable, ma;
necessity. A review of garage
purchase of subsidized housing
indicate that after about five
the owner.
the Vo-Tech home fitting into
not be an immediate
construction subsequent to the
through the City would
years, a garage is added by
Closing Date Garage No Garage
1988-92 1 5
1983-87 12 2
1981-82 3 0
7. This matter has been reviewed recently by the HRA and their
policy was affirmed.
Alternative Recommendation:
The Council could request further information from the HRA.
Discussion/Decision Mode:
The Vo-Tech Program is scheduled for discussion at the February
1, 1993 Study Session.
Respectfully submitted,
Jam D. Prosser
Cit anager
JDP:ds
City of Richfield, Minnesota
`•; Study Session Letter No. 3
Agenda, February 1, 1993
Issue Statement:
Policy and strategy recommendations for airport related issues.
Background:
Recent developments regarding the airport include. the following:
• NWA's Financial Situation and Impacts on the Dual-Track Process
NWA's weak financial situation will have an impact on the dual-
track airport planning process. Thus far, airport planners have
assumed throughout the dual-track planning process that the
airline will be the main tenant for a new or expanded airport.
The original forecasts of airport operations in 2020 projected
growth of NWA service along with other airlines serving MSP.
However, with NWA's current financial situation, airport planners
are beginning to ask whether the airline will be able to afford a
move to a new airport and whether the current airport will remain
a major hub for airline service if NWA is reduced in size or is
merged with another carrier.
At a Legislative hearing held in January 1993, Jeff Hamiel, MAC
Executive Director, stated similar concerns about NWA's financial
problems-and the impact on future airport expansion plans
(summary of testimony is attached). The following airport
scenario was presented if NWA does not exist in the future:
• Air carrier operations will decrease at least one-third.
• Airport revenues will decrease (PFC charges, leases, etc.).
• There will be no need for expansion at MSP or construction of a
new airport if 65% of the hub passengers are gone (see attached
testimony for projected hubbing activity by the year 2018).
• If 80% of NWA's user presence is gone, then approximately 60%
will be replaced by other carriers. These carriers will use MSP
as a link to their hubs elsewhere. No new hub carriers are
expected in an era of retrenchment.
In conclusion, Hamiel encouraged the Legislature to delay its
decision on the dual-track airport planning process after the
year 1996 based on the current volatile condition of the airline
industry.
• New~Ford Town/Rich Acres Acquisition
The MAC is completing the pre-application documentation and
environmental assessment (EA) that will be submitted to the FAA
for funding the New Ford Town and Rich Acres home buyout. The
MAC expects to submit the pre-application package to the FAA on
February 12, 1993.
As a required part of the process, the MAC held a public hearing
~ on January 5 to receive comments on the EA for the project. The
EA examines the environmental, social and economic impacts of the
proposed project. The assessment is used by the FAA to determine
whether further environmental evaluation is necessary before an
application can be made for federal funding of the project.
The MAC will seek federal approval of $50 million to purchase 423
homes and properties, and to relocate the residents of the two
neighborhoods. Eighty percent, or $40 million, of that total
will be the amount requested from the FAA with the remaining 20%
to be funded by the MAC.
At the public hearing held in January, the majority of residents
welcomed the buyout citing high exposure to noise and fumes, as
well as a large decline in property values resulting from the
proposed MAC expansion projects. Mayor Martin Kirsch presented
the attached comments on behalf of the City of Richfield.
Representative Edwina Garcia also submitted comments to the MAC
in support of the project (attached).
There were a few residents in the audience who said they were
opposed to the buyout. These residents said they were happy
living in the area and would like to stay. They were concerned
about finding moderately priced housing in other areas of the
metropolitan area.
The MAC will submit the completed pre-application materials,
including the EA, to the local FAA office, who will send it on to
the national office in Washington, D.C. for final review and
approval. MAC Deputy Executive Director Nigel Finney said that
the FAA's response to the pre-application is dependent on whether
funding is available for the buyout.
• FAA Part 150 Program
In January 1993, the-MAC began soundproofing construction of the
first 28 Richfield homes selected for the Part 150 Sound
Insulation Program. The program was scheduled to begin last
September but was delayed until January because the MAC rejected
the first round of construction bids which came in over budget.
The second round of bids came in on target and were approved by
MAC in December.
The sound insulation program involves modifying homes to reduce
the amount of noise entering from the outside. Funding for the
Part 150 Program is being provided by the FAA (80%) and the MAC
(20%).
There are five communities surrounding MSP that are affected by
its noise which are included in the Part 150 Program: Richfield,
Minneapolis, Bloomington, Eagan, and Mendota Heights. Richfield
was designated as having 20% of the eligible homes and thus will
receive 20% of the funding each year. Listed below is a proposed
schedule indicating the number Richfield homes that will be
insulated based on this percentage formula:
1993 (1st half)
1993 (.2nd half).
1994
1995
1996
Richfield Total
Homes Homes
28 140
27 135
108 540
138 690
144 720
After 1996, the MAC plans to insulate at least 720 homes each
year. With this construction schedule, the MAC would soundproof
about 60 homes per month. Under this schedule, the sound
insulation program will be completed by the year 2006.
The MAC Policy Advisory Committee held a meeting on January 27.
Attached is a summary of the key issues addressed at the meeting.
• FAA Capacity Task Force Study
The FAA Airport Capacity Design Team is continuing its analysis
at MSP. The study began in July 1992 and is expected to be
completed sometime before the end of 1993.
The FAA study is an objective analysis identifying potential
projects that will increase the airport's runway and taxiway
capacity while quantifying the possible benefits of these
projects for future operations. It is a technical analysis
examining what the existing airport can handle and the types of
capacity improvements that could be made.
The MSP Capacity Design Team is comprised of FAA representatives
from air traffic control, flight standards and the Airport
Capacity Office, as well as airport tenants (airlines and
military) and representatives from the local and state agencies
(MAC, Met Council, MnDOT). The team is chaired by Benito De
Leon, FAA Airport Capacity Manager.
The task force has been reviewing the airport enhancement
concepts proposed in the MAC's Long-Term Comprehensive Plan
(LTCP) for MSP and evaluating additional proposals. The MAC
adopted the LTCP in November 1991 to provide a development plan
for the year 2010 and a conceptual plan for the year 2020. The
LTCP incorporates a new 8,000-foot north-south runway and a new
passenger facility terminal on the west side of the air-port. The
MAC will use the results of this analysis for its LTCP forecast
update to be completed in 1994. Also, the FAA Capacity Design
Team will include in its analysis an examination of the proposed
Runway 4-22 extension project..
• Proposed Airport Legislation
During the 1993 Minnesota Legislative session, the following
bills will be introduced:
(1) City School Impact Aid
There is legislation to be introduced by Representative Edwina
Garcia that will require the state to reimburse local units of
_ government for a period of ten years for property acquired for
public purposes. Eligible projects are identified as: property
which has a total tax capacity equal to 1% of the impacted city
or town, at least 300 housing units are involved, and the
property will be used for a public purpose.
This legislation will compensate the City and School District for
the lost state aid and property taxes as a result of the buyout
of the New Ford Town and Rich Acres neighborhoods for a period of
ten years. In February 1992, the total net annual loss was
calculated to be $350,000 for the School District and 550,000 for
the City, totalling 5400,000 per year, assuming airport-related
uses govern the future use of the property.
(2) Noise Abatement
Senator Phil Riveness will introduce legislation to finance noise
abatement projects in schools located in communities near MSP
which experience disruptive aircraft noise and are located.
outside the 1996 65 Ldn noise contour. Special state legislation
is needed to fund these projects because building structures
located outside the 65 Ldn noise contour are not eligible for
federal funding according to FAA Part 150 Program guidelines.
This proposed legislation will enable Assumption Catholic Church
in Richfield to be eligible for future sound insulation projects.
(3) MAC Commissioner to Soley Represent Richfield
Richfield is significantly impacted by airport planning
activities implemented by the MAC. Under the current commission
structure, Minneapolis and St. Paul have their own MAC
representatives selected by each city. All other commission
appointments are made by the Governor.
Representative Garcia will propose legislation that will permit
appointment of a Richfield MAC representative by the City of
Richfield to ensure the City has an active voice in future
planning activities at the airport.
• Airport Communications Strategy
Due to Richfield's close proximity to the airport, there are
several airport plans and issues that have significant impact on
the residents in the community. As a result of these impacts,
the City is concerned about effectively communicating airport
issues to the residents and also receiving their feedback.
Currently, the City is reassessing its communication efforts to
ensure that it is effectively meeting the needs of the residents
and the goals of the City.
Jill Schultz, a communications consultant, developed a strategy
to evaluate Richfield's current communications plan. The
proposed evaluation is broken down into five work tasks with the
project culminating into a final written report. This report
will provide recommendations for Richfield's communications
strategy on airport issues.
Recommended Motion:
With this background information, the following recommendations
are provided to address-these issues:
• NWA's Financial Situation and Impacts on the Dual-Track Process
Staff will continue to monitor the airline's financial condition
and its impact on future airport planning activities by the MAC
and Met Council.
• New Ford Town/Rich Acres Acquisition
Staff will continue to inform the Council on the progress of the
proposed acquisition of the New Ford Town and Rich Acres
neighborhoods. Also, staff will continue to keep the residents
in the two neighborhoods informed of the property acquisition
process through articles in the City newsletters and holding
public information meetings in the area as needed.
• FAA Part 150 Program
Staff will continue to update the Council on the status of the
Sound Insulation Program.
• FAA. Capacity Task Force
Staff will continue to monitor the
study and provide summary updates
FAA Capacity Task Force's
to the Council.
• Proposed Airport Legislation
Staff will continue to update the
that will be introduced during the
session.
Council on airport legislation
1993 Minnesota Legislative
• Airport Communications Strategy
Review the attached airport communications strategy proposal and
direct staff on the appropriate action to undertake. The Council
may decide to authorize all or part of the work tasks recommended
in the proposal (such as conducting a resident survey), or
suggest an alternative communication strategy.
Alternative Recommendation:
A variety of alternative recommendations may be discussed at the
Febuary 1, 1993 Study Session.
Discussion/Decision Mode:
These matters will be discussed at the February 1, 1993 Study
Session.
Res t lly submitted,
Jam s Prosser
Cit nager
JDP:ds
Attachments
MAC testimony before legislature ~-93
No major investment in regional facilities is contemplated until the industry stabilizes.
$7 1/2 M working capital reserves, l 1/2 to 3 months worth. May increase this sum.
$20M in capital projects this year.
1979 to 1989, passenger traffic increased 76.6%,
note: in the most recent S years, 1986 to 1991, passenger traffic increased only 13%.
1986: 17, 073, 000 passengers
1991: 19, 336, 000 passengers (1992: 21, 200, 000 passengers)
Jeff acknowledged the 21 million passengers for 1992 is an aberration caused by 1992 fare
wars. He predicted the numbers will be back down.
1979 to 1989, operations increased 42%,
note: most recent 6 years, 1986 to 1992, operatio~ts increased only 6%.
1986: 389, 000 operations.
1992: 412, 000 operations.
1989 to 1992 MSP had a 15% increase in passengers.
1989 to 1992 MSP had a 13% increase in operations.
Again, Jeff predicts a decline in traffic for the current year.
55% of passengers are O&D (origination & destination twin cities)
45% of passengers are connecting (hub activity), 11,500,000 people.
65% of passengers are forecast as hubbing activity by 2018.
IF NWA does not exist in the future:
a) Air carrier operations down at least one third.
b) Airport revenues down. PFC charges, leases, etc. all decline.
c) No need for expansion ~i a new MSP airport if 65% hub passengers are gone.
d) If NWA's 80% of user presence is gone, approximately 60%
-will be replaced by other carvers. These carriers will use
MSP as a link to their hubs elsewhere. No new hub carrier is
expected in an era of retrenchment.
Jeff stated MAC & Met Council were `competitive' at times, an area of disagreement he
anticipates is the need for a new MSP. He suggested that with the industry in such a
volatile condition it may be wise to delay any decision on another airport past 1996.
~.:.
COMMENTS FROM MAYOR MARTIN KIRSCH
REGARDING THE ENVIRONMENTAL ASSESSMENT
FOR BUYOUT OF NEW FORD TOWN AND RICH ACRES
JANUARY 5, 1993
My name is Martin Kirsch. I am the Mayor of the City of
Richfield. I appreciate the opportunity to speak on this very
important issue. The City of Richfield strongly supports the
buyout of the New Ford Town and Rich Acres neighborhoods of our
City. It is not reasonable to expect that an issue such as the
acquisition of 400 homes and the relocation of entire
neighborhoods should be without controversy.
However, for over two years, residents of these two Richfield
neighborhoods, New Ford Town and Rich Acres, have spoken in a
clear and unified, although admittedly not unanimous, voice.
They have asked for a solution to their very difficult problem.
They want their homes to be purchased so that they can purchase
new homes and reestablish themselves in neighborhoods with a
clear future.
We don't want our people to leave Richfield. They have been a
very important part of our community. At the same time, their
wishes must be fulfilled. We are, after all, a government which
must serve the community. The New Ford Town and Rich Acres
neighborhoods are not here to serve our purposes, rather we are
here to serve their purposes. We will lose tax base, which we
hope will be replaced through legislative action, but more
importantly, we will lose people who have been vital to our
community. Nevertheless, it is not reasonable to hold hostage
the residents who live in these neighborhoods. The frequent
discussions about potential airport expansion as well as airport
noise have made their future uncertain. Without a clear future,
.the social and economic investment necessary to keep these
neighborhoods vital does not exist.
We urge the Metropolitan Airports Commission to act speedily in
the purchase of these homes.
Thank you.
Edwina Garcia.
State Representative
District 40A
Hennepin County
Minnesota.
House of
Representatives
Robert Vanasek; Speaker
COMMITTEES: TRANSPORTATION; REDISTRICTING: LOCAL GOVERNMENT & METROPOLITAN AFFAIRS:
VICE CHAIR, AIRPORT SUBCOMMITTEE: CHAIR. TRANSIT SUBCOMMITTEE:
EDUCATION, HIGHER EDUCATION DIVISION; CHAIR, JOINT COMMITTEE ON L1lB'~AR4ES
January 13, 1993 -
C~~'
qty v:. .._ .,
Clerk ._.. Fi,:t,.5al.~y ._.._.,_
Mr. Nigel Finney `-•- ••• Q
Metropolitan Airports Commission ~ J
6040 28th Ave. South
Minneapolis, MN 55450
Dear Nigel:
Please accept these comments on the Environmental Assessment for the
New Ford Town and Rich Acres Noise Abatement in Richfield, Minnesota.
These neighborhoods have been painfully affected and burdened for
years because of their proximity to Minneapolis-St. Paul International
Airport. The Environmental Assessment clearly documents the need for
a total buyout. The criteria and guidelines for the buyout have been
met. The process has been inclusive and no conflicts between the
buyout and governmental bodies or environmental consequences are known
to exist.
The residents of these neighborhoods have long experienced noise and
fuel pollution from the airport. Homeowners have known that falling
property values have resulted in severe personal hardships.
New Ford Town/Rich Acres residents formed a committee to find a
solution. These citizens empowered themselves to fight the "system"~
I commend them taking on the responsibility to determine their own
destiny. While not every resident supports the buyout, there is an
overwhelming consensus in favor of it.
nJ
During my tenure as a member of the Richfield city council and MASAC,
I learned first hand of the personal tragedies these folks have
endured. -Lifting the cloud of uncertainty from their lives will be a
'blessing.
We agree MSP's success is vital to our economy, but a reasonable good
faith effort must be made to protect the quality of life in
communities adjoining the airport.
6732 18th Avenue South, Richfield, Minnesota 55423 (612) 861-6140
State Office Building, St. Paul, Minnesota 55155. House Fax (612) 296-1563 (612) 296-5375
. ~:,
~...
Page 2
January 13, 1993 .
I ask that the MAC move aggressively to ensure a speedy buyout.
Sincerely,
~~~~
Edwina Garcia
State Representative.
District 63B
xc: Richfield City Council
Richfield, Mayor Martin Kirsch
Richfield Sun Current
George Szafranski
~,
~ ~J1~~~-T
SCHEDULE OF CONSTRUCTION
the constnaction schednale for ins~alntion of the 28 Lichfield homes participating in the
192 phase of the soaand insnnlatioa program has been tentatively set. Canstrnaction sHonald
begin. early 199, with the insaalation of two Homes in mid-,~annaary. ~iz will be completed
in ~ebrwary, eigHt each in 1~'~arcH and :°~pril, none in i~ay/.~~ane, and foaar in ~nagnasE.
DEVELOPMENT UPDATE
'~'He i~etroPolitan t~irports commission (~.~C~ is caarrently working on legal
development and Review standards. '~He standards will regnaire tHat contractors be
certified, to be verified thronagH a gnaestionnaire, licensed, bonded aad ensnared. ~OntraCtOrs
shonald also expect an orientation workshop to take place and will need to sign a '~OntraCtOr
eligibility r'~greement. le'~~~C is attempting to develop simplified legal docnaments to
ensnare tHat responsibilities are clearly defined.
`l1'~E~~ is also working on a process Eo allow bid o~peniags Eo occsar oa a monElily basis, and
immediate awarding of contracts. l~'inally, l~'~~ is working oa mitigating some pest
affirmative action problems. ~wo contractor lists designating ~~~' ~~isadvantaged
~aasiness '' nterprise~ aad non-~~~ contractors will be finalized. Hey will also regnaire
that a Homeowner leave a minimnam of three bids, one of whicH maast be a ~~~' .
GUIDELT.NES FOR SOUND INSULATION
~He ~ederal CbVlatlon E~dministration Has pnablished "~naideliaes for the cJoaand
~lnsnalation of Residences ~' zposed to ~ircraft f~perations~. THe ~naidelines ezplain in
detail how to administer a soaand insnnlation program, as well es what to ezpect. ?~lthonagH
the docnament is thick, 1~'g1~'~: expects to gain some aasefnal tips on compliance gaaidelines.
Objectives o f Program Evaluation o f
Rich field Airport Communications Strategy
The City of Richfield, for better and for worse, is uniquely linked to its next-
door neighbor, the Minneapolis-St. Paul International Airport. While the
airport provides employment and economic development, it is also is the
source of noise which impacts homeowners and traffic which jams area
highways.
Because of the airport's overall impact on the lives of Richfield residents, the
City is concerned that it is effectively communicating airport issues to
residents and receiving appropriate feedback.
Richfield would like to ensure that its airport communications strategy is an
effective one, meeting the needs of the residents and accomplishing the goals
set forth by the city's administration.
The proposed evaluation of Richfield's airport communications programs
will be broken into several work tasks with the project culminating in a final
written report. The final report will summarize the findings of the work tasks
and will provide recommendations for Kichfield's communications strategy
on airport issues.
The following are the work tasks included in this proposal:
#1 Establishment of background, development, and current data on
Richfield airport communications strategy.
#2 Identification of goals for the city's airport communications strategy.
#3 Evaluation of effectiveness of current airport communications strategy
through residents' survey.
#4 Identification and evaluation of options available to the city to improve
its airport communications strategy.
#5 Development of a written report summarizing finds and making
recommendations.
PROJECT WORK TASKS:
#1 Establishment of background, development and current data on
Richfield airport communications strategy.
The City's airport communications strategy has evolved over the years.
A survey was conducted in the past of some residents, and recent
strategic planning addresses the overall communications issue. In
addition, the city is already communicating information on airport
issues through some written media, cable television, public hearings,
and some news conferences. Data will be collected and compiled to
document and identify the city's current airport communications
strategy. This data will be compiled through interviews with City staff
and public officials, and a review of pertinent documents, reports,
newspaper clippings, and video tapes. This information will be used as a
base to evaluate the entire program.
#2 Identification of goals for Richfield Airport Communications Strategy.
Central to clarifying the effectiveness of Richfield's communications
efforts on airport issues is defining the City's goals in that effort. Often
public agencies and private businesses are less than satisfied with their
communications strategy but cannot determine what they would do to
change it. This usually stems from not identifying the goals and
objectives of its communications strategy. Clarifying general goals and
specific issue-oriented goals will also provide more clarity for the City to
examine the use of its communications budget and its effectiveness in
using different communications mechanisms to deliver different
messages or target specific audiences. Identifying goals will involve
working through a prepared document to generate thought about these
goals and prioritize them.
#3 Evaluation of effectiveness of current airport communications strategy
through residents' survey.
Richfield has used a survey in the past to assist on a specific airport
communications issue. In this evaluation process a survey could be used
both to see if the goals of the City are being met and to determine the
residents' priorities on airport issues and exposure to Richfield's current
airport communications vehicles. Questions would be shaped, working
with a survey research firm, so as to provide the City with the feedback it
needs on its airport communications strategy.
#4 Identification and evaluation o f options available to the City to improve
its airport communications strategy.
This phase of the project will include research into a range of options for
Richfield to consider in its airport communications strategy, keeping in
mind the City's goals and resident feedback. The options range from
specifics such as format for the "Airport Issue", general use of specific
communications mechanisms, to a comparative look at
communications strategies of other communities neighboring major
airports around the country.
~#5 Development of a written report summarizing findings and making
recommendations.
The report will summarize the results and findings of each of the work
tasks, establishing current practice and effectiveness, and providing
recommendations based on the completion of this evaluation.
BUDGET DETAIL
Professional sta f f hourly rate o f $75.00
Task Hours Amount
Task 1 20 $1,500
Task 2 20 $1,500
*Task 3 15 $1,125
Task 4 25 $1,875
Task 5 35 $2,625
Total 115 $8,625
* Task 3 estimate does not include the cost for survey
work conducted by an outside firm.
Rates do not include out-of-pocket expenses.
JILL M. SCHULTZ
305 Kent Street, Box 207
Osceola, Wisconsin 54020
715-294-3710
EXPERIENCE
Trans.,portation Consultant
Perform research, public policy analysis, and wide range of
communications activities with a specialty in airports and
general transportation issues.
Osceola, Wisconsin, January 1993 to present.
Minnesota Senate Research Legislative Analyst
Conduct and present nonpartisan research and policy analysis, in written
reports, memos and oral presentations to Senate policy committees,
individual senators, and other legislative committees.
Areas of concentration -- Airport capacity, airport governance, airport noise,
airline issues, airports-general, transit, highways, transportation-general, state
governance, local governance, public employee personnel issues.
St. Paul, Minnesota, September 1987 to January 1993
United Press International Editor Reporter and Writer
Responsible for covering all news and sports u1 Minnesota of a state and
national interest, and for writing and reporting those stories for both
newspaper and broadcast clients.
Minneapolis, Minnesota, June 1987 to September 1987
United Press International Statehouse Revorter
One of two full-time staffers responsible for covering the 1987 Minnesota
legislative session, Minnesota Supreme Court, Minnesota Court of Appeals
and U.S. District Court in St. Paul.
St. Paul, Minnesota, February 1987 to May 1987
Communications Director, Laser Machining Inc.
Handled general communications and public relations duties along with
some advertising responsibilities for this small high-tech business.
Somerset, Wisconsin, 1985
United Press International Milwaukee Bureau Manager
Responsible for managing the staff, selectilg new employees, overseeing all
state news and sports coverage from UPI-Wisconsin's headquarters in
Milwaukee and for maintaining good client relations.
Milwaukee, Wisconsin, 1984
United Press International Wisconsin Broadcast Editor
- .~ Responsible for UPI-Wisconsin's report to its broadcast .clients and for
working with broadcast clients to reshape that report to meet their needs.
Conducted a survey of all state broadcast clients, initiated weekly client news
memos and headed the UPI-Wisconsin Broadcast Advisory Board.
Milwaukee, Wisconsin, 1982 - 1984
United Press International Editor Re orter and Writer
Responsible for covering all news and sports in Wisconsin of a state and
national interest and for writing and reporting those stories for both
newspaper and broadcast clients.
Milwaukee, Wisconsin, 1979 - 1984
Milwaukee Tournal Part-Time Reporter
Reported on legislative committee action and university news during my
senior year at the University of Wisconsin.
Madison, Wisconsin, Fall 1978 -Spring 1979
Shebov~an Press Reporter and Photographer
Wrote local news and features as a sumu~e~ intern, including afour-part
series on housing problems in Sheboygan which won a national award for
depth reporting.
\l Sheboygan, Wisconsin, Summer 1978
University of Wisconsin New Service Reporter
Staffed public affairs arm of the university, writing news releases on
university research and activities for release to the state news media.
Madison, Wisconsin, Fall 1976 -Spring 1978
-~~-~ ~^d Photo~nher
Baraboo News Republic RewoL«l
Reported on local stories as a summer intern.
Baraboo, Wisconsin, Summer 1976
EDUCATION
Airport Noise and Land Use Planning Course
Georgia Institute of Technology
January 1988
Bachelor of Arts Degree, Journalism major
University of Wisconsin
May 1979
CITY OF RICHFIELD, MINNESOTA
Study Session Lette 1993 2
Agenda February 1,
Issue Statement: and related
Discussion of the I-35W traffic corridor study
items.
Background:
I-35W is one of a numfeinterestfand/concepnrtotRichfieadeS~Staff
issues and projects o ro ects
will provide more detaiofoMinnesotalDepartmentsofnTransportation
including implications
Commissioner Denn's I-35W decisions and possible alternatives for
the I-35W/TH62 Commons area.
Recommended Motion:
None required as this is a discussion item.
Bas___,_is of_Recommendation: eriodically on items of interest and
The City Council is updated p
concern.
Alternative Recommendation:
None.
n;a~ussion/Decision Mode: Februar 1, 1993 to discuss
~ j The City Council will meet Monday, y
this issue.
Respectf y submitted,
Jam s Prosser
City anager
JDP:ds
CITY OF RICHFIELD, MINNESOTA
Study Session Letter No. 1
Agenda February 1, 1993
Issue Statement:
Review of the City of Richfield 1993 legislative initiatives and
policies package.
Background:
The attached City of Richfield legislative initiatives and
policies are based upon Council policy and direction as
previously established. Policies will be presented to the
Council and to our legislative representatives at the Study
Session of February 1. The legislative initiatives which have
been prepared are a condensed version of some problems facing the
City. with some proposed solutions. The legislative initiatives
have been previously provided to the Legislature so that they may
review these issues prior to the Study Session of February 1.
Recommended Motion:
The legislative initiatives and polices will be presented for
discussion purposes with Council Members and Legislators. No
formal action is required at this meeting.
Basis for Recommendation:
1. Prior. discussions with Council on legislative issues.
2. Recommendations by League of Minnesota Cities and Association
of Metropolitan Municipalities.
3. Staff recommendations.
Alternative Recommendation:
1. The Council may choose to revised, delete or add policies at
their pleasure.
Discussion/Decision Mode:
This matter will be presented to the Council at the Study Session
of February 1.
Respec f ly submitted,
James Prosser
City anager
JDP:ds
Copy: State Representative Edwina Garcia
State Representative Mark Mahon
State Senator Phil Riveness
State Senator Jane Ranum
County Commission Randy Johnson
'~ Metropolitan Council Representative Sondra Simonson