06-24-14 Worksession CITY COUNCIL MINUTES
Richfield, Minnesota
eSpecial City Council Worksession
June 24, 2014
CALL TO ORDER
The meeting was called to order by Mayor Pro Tempore Sandahl at 6:18 p.m. in the
Bartholomew Room.
Council Members Sue Sandahl, Mayor Pro Tempore; Edwina Garcia; Pat Elliott; and Tom
Present: Fitzhenry.
Council Members Debbie Goettel, Mayor.
Absent:
Staff Present: Steven L. Devich, City Manager; Mike Eastling, Public Works Director; Pam
Dmytrenko, Assistant City Manager; and Theresa Schyma, Deputy City Clerk.
Item # 1 DISCUSSION REGARDING BRANDING (COUNCIL MEMO NO. 62)
Tom Whelen, EVP and COO of Nemer Fieger, discussed the following:
o How we came to look at Branding and Identity for Visit Richfield, Richfield Chamber
and the City of Richfield
o Collecting impressions of Richfield
• First from the Visit Richfield group and special guests
• Subsequently from two focus groups
• Business community (people who work at or own Richfield businesses)
• Residents
Kim Farrington, Art Director at Nemer Fieger, discussed the following:
o Developing a Logo/Identity
• What happened/didn't happen in Austin
• A look at other city logos/marks
• Color palettes from which we might work
• Sample taglines that can give us indicators for what form the logo might take
o Next steps
City Manager Devich encouraged the City Council to consider who the audience is that they
are trying to make an impression on. Are the new logo and tagline going to be marketed towards
future residents, young families, businesses, etc.?
Special Worksession Minutes -2- June 24, 2014
Mr. Whelen recommended focusing the effort on local businesses to boost economic
development.
The City Council consensus was to keep the color blue in the logo since it harkens back to the
original logo and to have the tagline represent Richfield's convenient location in the metro area.
ADJOURNMENT
The meeting was adjourned by unanimous consent at 6:55 p.m.
Date Approved: July 8, 2014
Su .01,'-_V .T Sandahl
o ry-Pro, empore '
Th=/-sa Schyma e L. Devil h
Deputy City Clerk City anager